The Empire State Building

At night the Empire State Building lights up the Manhattan skyline with a colorful view as awe inspiring from a distance as the view from the top. The colors at the top of the building are changed regularly to reflect seasons, events, and holidays, so New Yorkers and visitors from around the world always have a reason to look at this icon in a new light.

The building's first light show was in November 1932, when a simple searchlight was used to spread the news that New York born Franklin Delano Roosevelt had been elected president of the United States.
Douglas Leigh, sign designer and mastermind of Time Square's kinetic billboard ads, tried to brighten up prospects at the "Empty State Building" after the Depression by negotiating with the Coca-Cola Company to occupy the top floors. He proposed that Coca-Cola could change the lights of the building to serve as a weather forecast and then publish a small guide on its bottles to decipher the colors. Coca-Cola loved this idea, but the deal fell through because of the bombing at Pearl Harbor, when the U.S government needed office space in the building.

In 1956 the revolving "freedom lights" were installed to welcome people to America; then in 1964 the top 30 floors of the building were illuminated to mark the New York World's Fair.
Douglas Leigh revisited the lights of the ESB in 1976, when he was made chairman of City Decor to welcome the Democratic Convention. He introduced the idea of color lighting, and so the building's tower was ablaze in red, white, and blue to welcome the convention and to mark  the celebration of the American Bicentennial. The color lights were a huge success, and they remained red, white, and blue for the rest of the year.

Leigh's next suggestion of tying the lights to different holidays, a variation on his weather theme for Coca-Cola, is the basic scheme still used today. In 1977 the lighting system was updated to comply with energy conservation programs and to allow for a wider range of colors. Leigh further improved this new system in 1984 by designing an automated color changing system so vertical fluorescents in the mast could be changed with the flick of a switch, the only automated portion of the building's lighting system to date.

For a full lighting schedule, visit www.esbnyc.com

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