Here's the new logo of the Freedom Tower

It will be inaugurated in 2013 and a few days ago has reached a milestone surpassing the height of the Empire State Building, making it the tallest skyscraper in New York.

Of course you all realize that we are talking about the Freedom Tower , or rather the One World Trade Center, the symbol of the rebuilding of Ground Zero that once completed will surpass the 540 meters winning the title of tallest skyscraper in the Western Hemisphere .

The Freedom Tower as already other buildings in New York is considered just as a product, brand, and as such needs a logo that can be identified for all marketing activities and marketing of its name and especially for the sale and the ' rental of space inside.

Designed Wordsearch, a design studio in London, the logo is mainly composed of the word " ONE "and to resume the official name of the Freedom Tower, which corresponds to the tower n. 1 of the new World Trade Center complex and is to emphasize the fact that both the "first among many", ie the first among many, for that will be the tallest building this side of the planet. Moreover, the word "ONE" also sends a strong message to the particular characteristics of the building for its functionality, sustainability, location and the central role in the rebuilding of Lower Manhattan.